How the Patient Experience Impacts Healthcare Marketing in 2024 with Gavin Baker

What do patients care about most in 2024? Gavin Baker is going to lead us through the world of patient-centric marketing strategies that will attract and keep ideal patients at your practice. Test your knowledge on how modern marketing ties to the patient experience as we take a closer look at what truly matters to patients, providing you with actionable next steps to put patients first in your marketing.

About the Speaker

Gavin Baker is the President and Founder of Baker Marketing Laboratory, an award–winning
digital marketing agency in Knoxville, TN that helps clients in the healthcare industry better
serve their patients and customers. Baker Marketing has been serving healthcare practices
and growing health-related businesses across the U.S. and internationally for over a decade,
which speaks to the growth and success that Gavin has fostered.
In addition to his leadership at Baker Marketing, Gavin teaches as an adjunct professor in
the Haslam College of Business at the University of Tennessee, where he leads a senior level
Brand Management course to marketing students. He also teaches courses for professional
development on topics such as website design and development, search engine
optimization, and social media marketing through the UT Center for Professional Education
& Lifelong Learning.

As a respected individual in the healthcare marketing sphere, Gavin has been featured as a
guest on various podcasts and radio shows, including HealthcareNOW (Nationally
Syndicated Radio), Medical Practice Trends, Doctors Unbound, Made Right Here, and We
Built This Brand. Gavin’s expertise includes speaking at national healthcare marketing events
such as Healthcare Internet Conference (HCIC) and Swaay.Health Live (formerly HITMC
Annual Conference). He also has been a part of the Forbes Agency Council, an
invitation-only organization where his marketing advice has been featured in several
published articles.

Outside of work, Gavin prioritizes spending time with his family and giving back to the
community. He currently serves on the board of directors for a local nonprofit organization,
Keep Knoxville Beautiful, and is an active member of the C12 Executive Group and the
Knoxville Entrepreneur Center cohort. Gavin has also been a part of organizations and in
leadership positions at Shangri-La Therapeutic Academy of Riding (STAR), Cornerstone
Church of Knoxville, Young Professionals of Knoxville, United Way, Social Media Club, Friends
of Literacy and Nucleus Knoxville, and he was a member of Introduction Knoxville Class of
2009.